Mumbai-based FMCG startup QwikPik Technology, which owns and operates ready-to-eat packaged food brand Yumlane, has announced partnership with food tech startup Swiggy for a delivery pilot of its food products.
The pilot project is currently operational only across select locations in Mumbai with orders generated on the Swiggy app for Yumlane being picked and delivered by the former. The results have been encouraging for Yumlane which is looking to extend the partnership across all the cities Swiggy is present in.
Hitesh Ahuja, Founder and CEO of Yumlane, said,
This is a huge key account channel for Yumlane as Pizza is amongst the top 3 preferred cuisines for customers on Swiggy. We are targeting a run rate of 1 million orders per month through this partnership over the next 6-9 months.
According to the reports, Yumlane is targeting a significant volume growth through this partnership with an aim to form 10% of Swiggy’s overall order volume over the next 6-9 months. Currently, Swiggy delivers over 15 million orders per month across India.
Yumlane is expected to be available across 200 pick-up points through this partnership with Swiggy.