Jaipur-based Girnar Software’s auto portal CarDekho has acquired Indian Automotive Youtube channel PowerDrift Studios for an undisclosed amount.
Post acquisition, CarDekho plans to come up with the best in class video content as a visual treat and decision enabler for all stakeholders. PowerDrift believes that acquisition enables them to create more exciting content and also offers great value to their viewers.
Commenting on this, Amit Jain, co-founder and CEO, CarDekho said,
These are exciting times. CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. I welcome each one from PowerDrift on-board and look forward to a power-packed inning.
PowerDrift was founded in 2012 by Rohan Albal and Amit Shetty with an aim to redefine the way cars and bikes are tested, reviewed and showcased to its viewers. The company provides automotive content on its Youtube channel and is inching towards reaching a million subscribers.
Rohal Albal, co-founder and CEO, PowerDrift said,
Showcasing Indian motoring in a unique and world-class way has been the founding principle of PowerDrift. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India.
This is the eighth acquisition for Girnar Software which aims to digitise the entire auto ecosystem of the country and records 1.4 million Youtube subscribers and 30 million monthly unique visitors coming on group sites.
GirnarSoft, which has its offices in Jaipur, Hyderabad, Gurugram and Mumbai, was founded in 2007 by Amit Jain and Anurag Jain. Besides CarDekho.com and Gaadi.com, the company also owns BikeDekho.com, Zigwheels.com, BusesDekho.com, among others.