Bengaluru-based real-time mobile app management startup Hansel.io has raised $4 million in a funding round led by Vertex Ventures. Existing investors IDG Ventures India and Endiya Partners also participated in this funding round. The company aims to expand internationally and strengthen the team with the new funding.
Founded by Varun Ramamurthy, Parminder Singh, and Mudit Mathur in 2015, Hansel allows mobile developers to instantly deploy hotfixes to their live mobile apps. The B2B enterprise software solves issues during runtime, without the need for users to update the app.
It provides a toolkit that automatically reproduces issues, allows them to fix crashes during runtime, and dynamically communicate with users at an issue level.
Abhishek Srivastava, Director with Endiya Partners, has said in a press release, “Hansel’s presence in more than a quarter billion unique smartphones is only a testament to the growing need for hyper-personalised experiences with faster and cost-effective turnaround.”
Varun Ramamurthy, CEO of Hansel.io, said, “We will be setting up a sales team in North America. We have just hired a VP of sales also. The idea is to first capture the US market. Currently, most of our revenues are from India and Southeast Asia.”
Piyush Kharbanda, Executive Director at Vertex Ventures has said, “Historically, companies have struggled to emulate the rapid pace with which the top four tech giants test and personalise product experiences. Hansel’s technology helps its customers drive new product experiences without getting bottlenecked at the code.”