MobileWalla, a next-gen consumer data company, has announced that it has raised $12.5 million in its Series B funding round. The investment was led by New York-based GCP Capital with participation from its existing investor, Madrona Venture Group, and a new investor, ATW Partners.
The company recently established its headquarters in Kolkata with an aim to scale its business operations in the country. MobileWalla has offices in NYC and Atlanta in the US, Australia, London, and Singapore. Additionally, the company is looking to grow its data science team, enhance its ability to take strategic data acquisitions from partners, and make them even better and more precise.
Boris Gutin, managing director of GCP Capital Partners, said,
GCP Capital Partners has invested in and evaluated numerous businesses in the consumer data industry. In an industry where many companies claim to possess differentiated data, we were excited by MobileWalla’s truly unique product capabilities, especially around data cleansing, fraud mitigation, and storage.
Anindya Datta, CEO and founder of MobileWalla, said,
We have been expanding our global footprint, and we can now put real resources in geographies like Japan, Korea, India, and Australia, all of which have such incredible growth potential. Our ability to combat fraud, predict age and gender, and verify footfall traffic will all take a leap forward this year.
The company was founded in 2010 and was backed by IAN. It’s now monetising through its subscription-based DaaS services as well as its audience targeting and segmentation service. MobileWalla’s platform currently serves major B2C enterprises in industries such as telecommunications, retail, consumer packaged goods, and financial services.
It claims to be the only consumer intelligence platform that can analyse audiences persistently as they evolve on a global scale, thereby encompassing demographic, behavioural, and systems-usage information for more than 1.3 Bn consumers across 31 different countries.