MobiKwik, the online payments platform, has announced its partnership with homegrown cab-hailing startup Ola through which, the users of MobiKwik will be able to book Ola cabs and autos across 110 cities in India from within the MobiKwik app.
With this partnership, MobiKwik users will have access to Ola’s multi-modal commuting offerings, from pocket-friendly options such as Ola Auto, Micro, and Mini to premium categories such as Ola Prime, Ola Prime Play, Ola Prime SUV, and Ola Lux.
The company says that with this partnership, the company also aims to provide a more seamless experience as customers can directly book an Ola ride through their MobiKwik app and pay up through the MobiKwik wallet, without having to shuffle between apps.
“We believe that cab booking is a promising category for digital payments. Over the past few months, we have received feedback from our customers requesting for a smart mobility enabler on our app. We have enabled a rich interface for ride bookings with Ola on our platform and are confident that this will be one of our top performing categories in the times to come. We are committed to make digital transactions simple and streamlined. Ola is a key partner in this endeavor,” said Daman Soni, vice president – marketing and growth, MobiKwik.
Saurabh Mishra, head – alliances at Ola, said, “Strategic partnerships play a significant role in enriching customer experience. Integration of services empowers the customer, making their lives simpler and convenient. Through this partnership, MobiKwik users will be able to book a ride of their choice using a single app. We are confident that MobiKwik users will be delighted with the in-app Ola booking experience.”
As a part of the launch offer, MobiKwik is offering Rs. 50 SuperCash on the first five rides. Ola cabs are available only for the Android users, on the latest version of the MobiKwik app. MobiKwik users can use 10 percent SuperCash to get discount up to Rs. 100 on every ride. Also, MobiKwik, will be offering a chance to earn 100 percent cash back for booking rides through their wallets between 4 pm and 7 pm and between 8 am and 10 am, to 1,000 users daily.