Info Edge, the parent company of Naukri.com, has made an investment of around Rs 3.14 crore in Delhi-based Rare Media, which runs and operates Blue Dolphin — a B2B workforce tracking platform.
With this new investment, Info Edge now owns about 43.86 percent in Rare Media on fully converted and diluted basis. Info Edge had first invested around $1.1 million (Rs 7.4 crore) in the company around two years ago.
Founded in the year 2012 by Siddhartha Gupta, Delhi-based Rare Media’s Blue Dolphin is used for employee location tracking and timekeeping. Blue Dolphin’s employee attendance platform is based on the Internet of Things.
The company’s list of clients spans across categories, including healthcare, online real estate, auditing, outdoor advertising, and more. Philips, Club Mahindra, HCL, WHSmith are some of its clients, besides Info Edge.
So far, Info Edge has made about 30 investments in several startups. This year, the company has invested in ShoeKonnect and Gramophone. The company has also invested in startups like Zomato, meritnation.com, BigStylist, among others.