POPxo.com, a digital publication targeted at young women, has raised $5.52 million (Rs 37 crore) in funding led by South Korea-based Neoplux Technology Fund and Chinese consumer electronics company Oppo, accompanied by the support of existing investors IDG Ventures India, Kalaari Capital, DG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines).
Commenting on this development, the investment manager of OPPO India, James Zheng said, “We have been working with POPxo over the past few years, they have been a key partner in our digital strategy in India.”
Priyanka Gill, founder and chief executive officer of the startup, said, “With this investment round, we are looking to consolidate commerce as a strong revenue stream. We also plan to strengthen our vernacular offering, beginning with Hindi along with continued investment in video and our platform.”
POPxo targets to empower women, aged between 18 and 34 across India. It combines humorous stories written by in-house writers with content curated by a group of talented women editors, artists, designers and entrepreneurs.
The media-tech platform claims to have 14.3 million monthly users, out of which more than 80% of POPxo users are women. To improve upon its vernacularity POPxo is now available in Hindi as well. The portal also partners with consumer brands for native advertising and events. The ‘Shop’ feature on its website curates beauty and other products from various e-commerce platforms.