Petcare startup PetSutra raises ₹95 lakh angel funding

The newly raised money will be used by the company to further diversify and expand into other categories.

PetSutra, a pet care startup, has raised Rs 95 lakh in an angel funding round from a group of investors. However, the company has not revealed the name of investors who participated in this funding round.

In a statement, the company said that the newly raised capital will be utilized to expand its brand presence across India and globally and thereby grow its customer base.

Amol Sharma, founder, PetSutra, said:

PetSutra is an initiative to educate and help people in making the journey of their pets worthwhile. Our investors have faith in us and are as excited as we are. Given the magnitude at which the pet industry is growing, our efforts will show great results sooner than later.

Michael Patrick Hickey, one of the angel investors, said:

PetSutra’s aim to deliver a holistic ecosystem for pet parents leveraging the mobile app and internet supply, combined with their professional experience and a disciplined approach to using data to drive decision-making along with a strong work ethic, are very encouraging indicators for success.

PetSutra offers pet owners information about adoption and the health and wellness of their pets through its mobile application. Users can also connect to service providers for merchandise such as treats, toys, accessories, and pet food.

The company has already entered the organic food segment and has plans to further diversify as per the needs of the customers. After starting with its flagship Yak milk-based treat called Chewlicious, the Gurgaon-based company is now planning to expand into other categories such as grooming and wearable devices for pets.