The women-centered career platform, Sheroes, has acquired child healthcare startup Babygogo. The type and amount of the acquisition were not disclosed by the companies. As the part of the deal, the founders of Babygogo will join Sheroes as co-founders.
On the acquisition, Sairee Chahal, founder and chief executive of Sheroes, said:
We have partnered with Babygogo earlier on various projects. The Internet needs to offer more high trust and high empathy spaces for women. As we scale, this is a natural alignment of vision and ambition.
Operated by AddoDoc Technologies Pvt. Ltd, Babygogo was founded in 2014 by Siddhartha Ahluwalia, Sowrabh N R S, and Satyadeep Karnati. Initially, the firm was a technology platform to hand-hold parents, particularly mothers, by offering baby care advice.
The platform enables mothers to read helpful articles on baby food, health, and day-to-day care. They can post queries, and doctors and experienced mothers respond in minutes. Parents can also track their child’s growth, get vaccination reminders and save health records on the company’s platform.
On the development, Siddhartha Ahluwalia, Co-Founder, Babygogo, said:
Over a period of time, we have found that the queries of mothers go beyond the realm of baby care, and they also post queries and have conversations around careers, mental health and personal care.
He further added that:
Through this acquisition, Babygogo community members can benefit from the strong ecosystem of Sheroes, as well as through their relationships and existing women’s communities.
In March 2016, Babygogo had raised $300K in a seed funding round led by angel investor Rajul Garg and a number of healthcare executives.
In August 2016, the company had raised Rs 12 crore in a Series A round of funding led by Gurgaon-based investment firm Lumis Partners. The HR Fund, angel investor Garg and Quintillion Media, led by media entrepreneur Raghav Bahl, had also participated in the round.
This is the second acquisition in less than five months by Delhi-based Sheroes. In August this year, Sheroes had acquired Bangalore-based online career restart platform Women Restart for an undisclosed amount.
Sheroes, operated by Applied Life Pvt. Ltd, has an enterprise platform that operates products like SHE—a platform to prevent sexual harassment at work and a managed remote solutions programme.