Sourav Ganguly, former captain of Indian cricket team, has forayed in the startup world with his first investment in Flickstree — a Mumbai-based video curation startup. In this seed funding round, the startup raised $464,000.
While it is confirmed that Sourav Ganguly has invested in the startup, the amount he invested in the company has not been disclosed. Apart from him, the company also saw participation of Venture Catalysts; Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata), and Moksh Sports Ventures.
Commenting on the investment, Sourav Ganguly said,
Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realise their vision.
Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.
Saurabh Singh, CEO, Flickstree said,
We are delighted to have Sourav Ganguly on-board as a partner, investor and a catalyst who really believes in our idea.
India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.
Flickstree is a tech-entertainment company, started by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014. The platform was officially launched in August 2016.
It claims to be India’s first personal video magazine. It is a curated and personalized Video Platform, for free-to-watch videos. The platform compiles free-to-watch online videos from social networks, media sites, and blogs and then creates a custom user video feed.
The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users. The company has bucketed over 20 video categories that users can currently follow, and they are constantly adding more categories on the platform.