The digital media company which covers bridal market, BrideClick, Inc. has acquired the assets of female lifestyle giant Mode Media Corporation. As the part of the deal, Mode Media’s acquired assets will add what was claimed to be one of the largest digital media companies to BrideClick’s growing digital portfolio. The companies assets include the brands of Glam and Foodie. The combined company is to be re-named Glam, Inc.
Due to a confidentiality agreement, the terms of the acquisition remain undisclosed. But, it is reported that BrideClick did not acquire Mode Media’s Japanese assets.
On the acquisition, Henry Chamberlain, Chairman of BrideClick, said:
BrideClick and Glam are a perfect fit. BrideClick has a passionate team with a track record of building long-term partnerships with bridal bloggers, social media influencers and advertisers. Glam.com provides us with the opportunity to launch into other content areas and cater to a wider audience
Founded in 2010 by Manny Ben-Or, BrideClick Inc. is an advertising network and digital publisher in the bridal market. The company claims to have a track record of building long- term profitable partnerships with bridal bloggers, social media influencers, and advertisers.
The company also claims to have partnered with leading brands such as Kleinfeld, Allure Bridals, Men’s Warehouse, Apple Vacations, Cayman Islands, Shutterfly, and Crate and Barrel.
On the Company, Marisol Perez, Director of Operations at BrideClick, said:
BrideClick has taught us the importance of maintaining open, respectful, and responsive relationships with all of our partners. We will bring the same ethos to Glam.com to build new connections with a larger community of women and content creators
Mode Media Corporation is a female lifestyle digital media company. The company claims that its advertising network had a combined reach of over 144 million monthly unique visitors and created leading video content for its community. It was ranked #1 on comScore in the female lifestyle category.
The company has reportedly raised over $225 million from some of the most notable Silicon Valley investors and was valued at about $1 billion at its peak. The company shut down in September 2016.
At present, BrideClick is recruiting for an Editor-in-Chief. Along with that, the company is also looking for new hires to build out its sales and technology teams in preparation for the Glam relaunch.