Mumbai-based Wellness Startup, Adesaa Wellness Private Limited, which claims to the flag bearers of Prime Minister Narendra Modi’s yoga initiatives has raised an undisclosed amount of funding from angel investors.
Adesaa is a Sanskrit word, which means a divine command from within. The company has recently organized a program which offered amalgamation of some of the best of ancient Indian traditions which include Yoga, Meditation, and Naturopathy. This provided some of the finest wellness retreat programs for physical, spiritual, and mental rejuvenation. The company aims to spread the light of India’s ancient yoga globally to integrate body, mind, and soul.
On the investment, Samidha Rasaikar, Co-Founder, and Chief Executive Officer, Adesaa Wellness Private Limited, said:
This investment gives us additional resources to support our expansion plan, which will be used to accelerate our marketing efforts as well as employment generation. Our expansion plans are very exciting for our investors as they foresee a huge potential for our business model. We are going to democratise healthy living – providing some of the finest retreat programs and create employment to hundreds of yoga teachers and nutritionists
Describing their plan, Amjad Waghu, Co-Founder & Director, Adesaa Wellness Private Limited, said:
Our plan is to become the market leader in the current set of services and introducing our various wellness retreat programs to corporate, educational institute as well as to media houses. There are plans for strategic partnerships with various State governments, for which, we are in advanced stage of discussions with Maharashtra and Goa governments – on collaborating with Adesaa’s initiatives
The idea behind the expansion of the company is to reach out to maximum people and spread benefits of yoga to prioritize health and wellness.
On the development, Juned Khan, Co-Founder, and Director, Adesaa Wellness Private Limited, said:
We intend to take India’s traditional yoga and our initiatives on the international platform since yoga is a precious gift to mankind, which is Adesaa’s key objective. Through this expansion, we will have footprints in overseas market – London, New York, Singapore, Beijing, Honk Kong, Melbourne and Sydney – which would be carried out in the phase-II by year-end
The company is focusing its efforts in niches where it has special expertise and guidance from Yoga Pandit Shri Gopinath Bhimaji Kedar. He has been practicing advanced level of Astanga yoga over 18 years.
The company plans to use the funds for growth. They are also planning to hire certified yoga teachers as well as nutritionists.
The Yoga and Wellness segment has boomed into one of the most revenue generating businesses with a USD 3.2 trillion industry. While India is currently measured at INR 490 billion and it is estimated to rise by 20 per cent in the next five years.