Fingerlix, a Mumbai-based ready-to-cook fresh food delivery startup, has raised $3 million from Zephyr Peacock (ZP) in its Series A round of funding.
With the new funding round, the company will spend the money to increase its presence from Mumbai to Pune and Bangalore also. It is also looking to hire new talent for marketing to scale up its business.
It will also spend significant amount of money to increase its products and show the diversity in its menu. The fund raised comes at the perfect juncture in Fingerlix’s growth trajectory and will be beneficial to further enhance its operations.
Commenting about this, Shripad Nadkarni, Founder Director and Shree Bharambe, Founder & CEO, Fingerlix, said:
At Fingerlix, our aim is to offer fresh food with absolutely no preservatives to customers. With this latest round of fund infusion, we aim to introduce more offerings and foray into newer cities to spread Fingerlix to a larger customer base. We are delighted to associate with Zephyr Peacock, and look forward to working closely with them in the areas of product development, market expansion, widening of our distribution channels and strengthening our regional presence in high-demand geographies.
Pankaj Raina, Vice President at Zephyr Peacock, said
With rapid changes in consumers’ lifestyle and food choices, the convenience food category is set for massive growth. Within this segment, the market for ready-to-cook traditional Indian meals remains largely untapped. We believe that Maverix Platforms Private Limited (Fingerlix) is well-positioned to become the market leader in this emerging segment with its unique product offerings and robust growth strategies.
Fingerlix, founded by former Coca-Cola executives, is a food start-up which provides fresh ‘almost-ready’ food solutions like Batters, Mixes, Curries, Dals, Parathas and ‘fully-ready’ accompaniments to go with them.
It aims to be part of peoples’ cooking journey, partnering them every day – day after day. The company assure to do their best to make that happen by sourcing choicest ingredients, maintaining extremely high hygiene standards, making fresh food without any added preservatives or funny stuff and above all, inspiring the magical touch to transform every dish into ‘Your dish’.
The investment from ZP comes at a time when the brand is getting popular among the urban customers. The vision of the venture is to expand their business in the top 10 cities in India over the next 18 months, a target which has received a boost with the latest round of fundraising.
With additional reporting from Swapnil Soni.