NowFloats, a Hyderabad-based startup which helps businesses to get online, has announced that it has added two new officials in its senior level management team. The company has appointment of Mr. Rajeev Goyal as Vice President of Growth & Strategic Projects and Mr. Mukesh Lohar as their Business Head for India and Asia Emerging Market.
Mukesh Lohar has experience of 15 years in setting up SMB and SaaS (Software as a service) businesses, pre-sales and strategy working. He has worked with Knowlarity Cloud Telephony, Tata Communications Ltd. and Bharti Airtel Ltd.
Commenting on his appointment, Mukesh Lohar said:
I am immensely excited to be a part of this fastest growing local content discovery platform globally. The company’s digital marketing solutions for organic SEO is helping millions of enterprises solve their discovery issue and give online identity. I would definitely like to extend my expertise and experience in delivering the best of solutions to our esteemed stakeholders.
Rajeev has experience of over 17 years across Digital Search Marketing, E-commerce, Online Grocery, Payment Solutions, SME Financing, Consumer Internet and VAS in organizations across verticals, including, Vodafone, Ericsson, Videocon, Spice and Askme.
He will now be responsible for growing company’s business through the use of empirical and scalable methodology. He will be also be leading the company’s new initiative Digital Desh drive, which aims to explain exactly how the Tier 2, 3 and even 4 cities are using technology innovatively in their everyday life.
Prior to joining NowFloats, Rajeev was the Group Vice President for Operations, Strategy and Go-To-Market for Askme. He was primarily responsible for heading operations across business lines, incentive management, managing Go-To-Market for all new launches and rollouts and more.
Commenting on his appointment, Rajeev Goyal, said:
I am extremely elated to join NowFloats. Businesses face many hurdles to get an effective digital presence, which includes investing time and effort in creating an impactful website, content freshness, updating of business relevant content in real time, online discovery, generating potential leads and subsequent conversion. This is where NowFloats comes in. The platform boasts of a magnanimous market share currently and is bullish on riding an aggressive growth gradient.
Founded in 2012 by Nitin Jain, Neeraj Sabharwal, Ronak Kumar Samantray and Jasminder Singh Gulati, NowFloats enables businesses to get a location-tagged, active, online presence within minutes using the NowFloats Boost APP or just an SMS.
The platform extensively uses Artificial Intelligence, Machine learning, NLP & Big Data Analysis to help clients update their business website. It also enables them to optimize their website for localized discovery by potential consumers.