Dekkho, a new-age media streaming platform, has today raised $1.2 million from seven marquee angel investors in its seed funding round. This funding round will help the company to achieve its long-term vision of creating a video streaming culture through adaptive transcoding and subsidised data tariffs with multiple telecom service providers.
The company claims to be offering uncluttered and curated viewing experience. The high-quality content on the platform is sourced from leading content providers from India and abroad, consumes less internet bandwidth, offline viewing facility, offers exclusive access to new content, and – above all – is free.
Founded earlier this year, Dekkho is the brainchild of Tanay Desai and Vinay Pillai. It currently has over 12,000 hours of programming, which is made available by partnering directly with top digital channels such as Sony Music, Being Indian, Zee Music, Blush, Miss Malini, Times Group, ScoopWhoop, AIB, East India Comedy and Culture Machine.
Content from national and international artists such asColdplay, Beyonce, Badshah, Papon, ArjunKanungo, Micheal Jackson, Sia and Chain Smokers is also available on the platform, as is regional content in six Indian languages.
Speaking on the launch, Tanay Desai, Co-founder, Dekkho, said,
We are looking to revolutionise the way entertainment is consumed and delivered in India and create India’s first social video network, where users are closely connected to their favourite content creators. Indian consumers are far from paying for online content. We aim to create a sustainable, three-way ecosystem for content producers, advertisers, and users through a free-to-use service. We feel premium consumption will be primarily driven by three key factors – content diversity, user experience, and availability before anywhere else. Moreover, users will no longer have to find a compromise between quality and affordability with the launch of Dekkho.
Vinay Pillai, Co-founder, Dekkho, added,
Content producers will eventually have to rely on a third party aggregator with stronger technology expertise. With a strong focus on young Indian viewers and their entertainment requirements, Dekkho will be the perfect platform for content developers to deliver their content to their target audiences. Through our team’s extensive global OTT experience, we understand the pulse of a young Indian viewing audience. This makes us confident that we will soon become the default destination for all online video-based Indian entertainment content across Android, iOS, and web platforms.
Dekkho is currently reaching out to about 2 million social media users on a monthly basis. It has partnerships with several premium content developers who benefit from greater discoverability, better monetisation, and cost-saving on tech investments enabled by it.
With strategic partnerships with brands such as Paytm, Mobikwik, Lava, LeEco, and Micromax, Dekkho can extend its diverse array of rich entertainment content to users in its partner ecosystems.
By 2019, video is expected to grow to 74% of all Internet traffic in India. Digital media product consumption in this segment is currently pegged at around $1.2 billion, and is expected to grow at a CAGR of 33.5% to reach $3.9 billion by 2020 in India.