Amazon, the global e-commerce giant launched a program called “Amazon Launchpad” in around mid-2015 as its attempt to help startups to sell and market their products. Now, the company has launched the same Amazon Launchpad program in India.
The portal – www.amazon.in/launchpad is now live with products from over 400 startups, of whom 25 are India-based. With its Launchapad startup program, Amazon aims to help startups in India to sell, market, and deliver their products and gain more visibility.
Among 25 Indian startups, some well known names include GOQii — fitness tracking startup, Witworks, which recently launched in Blink watch and Smartron — a consumer technology startup that has launched notebooks and smartphones.
Amit Agarwal, VP and Country Head, Amazon India said,
Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities.
With the launch in India, Amazon Launchpad is now available in seven regions, and through the program Amazon partners with startups and sells their products on its e-commerce platform. Additionally, Amazon also helps startups market and promote their products.
In India, the company has partnered with Nasscom, Government of Maharashtra, Indian Angels network, and several bodies and venture capitalists to help startups on policy and financial sides. The program will also enable Indian startups to sell their products oversees, said Amit Agarwal, VP and Country Manager for Amazon India.
Previously, startups such as Sphero and Eero have used the platform. As per the company, The Launchpad has helped over 1,200 startups launch products worldwide, with over 4,000 products in storefront.
In order to get listed on the platform, startup needs to register by providing complete product information. After registering, the startup needs to confirm an initial order and ship products to Amazon’s fulfillment centers. If approved, Amazon will ask them to upload creative assets to their systems like product photos, videos, descriptions and unique story.
One of the biggest advantages that the startups get from a program like Amazon Launchpad is instant global reach. Amazon is going to facilitate startups with its marketing tools such as on-site merchandise placements, personalized recommendations, and access to advertising. Also, if the startups are ready to reach consumers outside India, Amazon Launchpad can help them start offering their products in Amazon’s nine marketplaces across the globe.