Ola has announced that it will now allow users to book a one-way cab to travel to another city. Hence, the user will not need to pay for the round trip on Ola Outstation. Ola, which claims to be the country’s largest taxi service aggregator, is expanding the service of “Outstation” that was launched around six months ago.
The one-way can booking is currently applicable in select cities which include Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Jaipur, Chandigarh, Guwahati, Ahmedabad and Kanpur. The company says that it’ll expand the offering to other cities in the next 2 months.
Raghuvesh Sarup, CMO and Head of Categories, Ola, said:
Ola Outstation is a ‘Made for India’ solution, bringing the unique Ola experience to inter-city travel, with the same level of convenience and reliability. Through Ola Outstation, we are structuring the fragmented outstation travel segment like never before. With the introduction of ‘One-way’ trip fares, we are bringing increased affordability, from the efficiencies of scale that our platform has built.
While the startup is present in more than 500 cities and towns across India, the Outstation service is available in just 45 cities. In July, Ola tied up with Via.com to let travel agents and customers book Ola rides for local and outstation travel. The outstation cabs can be booked up to 2 days in advance. As per the company, the category is growing 50% month on month.
Aiming to capture the Indian market, Ola is offering cabs in four categories – Micro, Mini, Prime and Lux, at different price points. It is also offering shared rides, autorickshaws, outstation cabs, rentals and shuttle buses.
Last month, Ola launched multiple features such as updating users with status of cab bookings via push notifications. These included peak pricing drops, cab availability, ride tracking, driver and car details etc.
Further, the company added popular local spots on its app for better mapping and let its users share their location with the driver for better pickup efficiency. Along with the app update, the company also started accepting bookings on SMS for users without an internet connection.