Zarget, a SaaS company that provides web optimization and marketing automation tools, has secured $6 million in Series A round, led by Sequoia India. Existing investors of the company — Accel Partners and Matrix Partners have also participated in the round.
Interestingly, Sequoia India, which led this funding round, also invested in Freshdesk’s $55 million Series F round that was announced yesterday. Also, both the companies — Freshdesk and Zarget are based in Chennai. What’s more interesting is that Girish Mathrubootham, who is the founder and CEO of Freshdesk, is also an angel investor in Zarget.
As a part of this funding round, Shailesh Lakhani, Managing Director of Sequoia India, is now on the Zarget board. Shailesh said:
Zarget has a talented team of professionals who’ve spent the past 10 years developing business automation software that’s already in use by leading enterprises today.
The funding will be used by the company to expand its presence globally. The company’s biggest market is in US, followed by India and Brazil. The startup, which has raised US$7.5 million in total funding, is now eyeing China and Japan next.
Earlier this year, in May 2016, the company had raised $1.5 million in its seed funding round from Accel Partners, Girish Mathrubootham and Matrix Partners.
Zarget was founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar. They worked at Zoho for almost a decade building business productivity tools and customer relationship management software.
Within just four months of its launch, the platform has attracted more than 1,000 customers in 10 countries, including Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil.
The company’s aim was to put website conversion rate optimization tools into the hands of startups, small business owners, and marketers, and effectively reduce their reliance on developers and IT teams. The platform is claimed to be designed “for the masses” and can help users who have no coding experience to improve website conversions.
The cloud-based products provides multiple functionality on a single dashboard, including A/B testing, heatmaps, funnel analysis, polls, and feedback. To make it even easier for businesses, the startup has developed a Chrome plugin that lets you make changes from within the browser for optimization, testing, or improvements.
Moving forward, Zarget wants to offer personalize using machine learning and artificial intelligence. Hence, the company will be investing in AI/ML tech and building it into the product over the next six to eight months. Arvind Parthiban said:
We would provide customized websites for each and every user based on where he is coming from, what kind of device he is using, and so on. We don’t want to reinvent the wheel. The technology for this kind of personalization is already there. That’s why Google Now is able to tell you it’s time to leave for the airport. We’re just applying it to a different context.
Zarget has a lot of competitors in this space. Earlier this year, Weelytics was launched that allows businesses to automatically track and identify people who use their website. It will also be up against the like of Mixpanel, Kissmetrics and Amplitude.