Witworks, a Bangalore-based consumer IoT startup, has raised an undisclosed amount of funding in its seed funding round from Fireside Ventures, Investopad, P39 Capital and a syndicated group of angel investors.
With this round of funding, the startup is looking to tap into the nascent smart wearables market, which is currently being dominated by large technology players.
It will utilize the amount raised in the current round for development and launch of Blink, a wrist-wearable platform designed to provide access to contextual information and services on-the-go. The startup also has its own voice-enabled operating system called Marvin OS, using which, the team is looking to have a seamless integration of hardware and software to deliver an impeccable experience for the user.
Somnath Meher, Co-Founder & CEO of Witworks, said,
“Wearables, especially watches, are at a very interesting stage at this point of time. The technology is in place, and there’s enough eagerness amongst consumers. But lack of relevant use-cases, ease of interaction and genuine design-empathy have prevented them from taking off. With a blend of technology and design, we are looking to solve that and make smart-wearables ubiquitous.”
Kanwaljit Singh, Managing Partner at Fireside Ventures, said,
“Team Witworks has beautifully combined Design, technology and functionality to create Blink. It has the potential to redefine the role of a smart watch.”
Blink is going to come with a 1.4-inch dispolay. It will be powered by Marvin, a watch-first OS. Commenting about this, Ankit DP, CPO, said that they have completely reimagined interaction and features for a small screen.
Somnath Meher, co-founder of the company, says that Blink is the starting-point in the connected products space as the company is look to scale the platform over time. Commenting about the funding, he said,
“We are excited to bring on board a set of investors who concur with our vision of building a new-age consumer technology brand.”
Witworks was founded in 2014 by a team of IIT Kharagpur alumni — Somnath Meher, Ankit DP, and Chandraskhekhar Iyer. It aims to provide a seamless experience to users through their connected devices and platform.
In its earlier avatar, the company has successfully designed, manufactured, and launched a simple innovative solution for earphone entanglement called Rewind.