MintM, a customer engagement firm, has raised undisclosed amount in its pre-Series A funding round from Times Internet and Mumbai Angels. The funding will be used to grow its smart signage platform “Magnet” internationally.
Commenting about the funding, Sachin Garg, CEO and Founder of MintM, says,
The fact that Magnet can analyse its audience, respond to them and allow the ability to be run remotely on a cloud has been greatly appreciated. There are other players in the digital signage play field but none have the capability to be contextual and generate instant, intelligent feedback tracking. If I have to put it in simple words- Magnet is installed on a screen that is looking at you in real time, responding to you and gathering feedback, all at the same time, without intruding upon your privacy!
Founded in 2012 by Sachin Garg, Ashutosh Chouksey and Vibhor Gupta, MintM is a marketing and advertising startup that helps in engaging with the customers through its intelligent customer engagement platform named Magnet.
As per the company, Magnet is a crowd pulling platform which is cloud-based, responsive, and provides analytical solution in the brick and mortar world. Several branded outlets like Star bazaar, Jawed Habib, Spar, HyperCITY, Aviva Insurance, Printo including several brands and advertisers like Harpic, lizol, L’Oreal, Tata tea, Himalaya use it to engage customers regularly.
On behalf of Mumbai Angels, Sundeep Holani led the round. He said:
Traditional advertising suffers from a few handicaps – it’s consumed far from the point of purchase, it’s impossible to do in a targeted way and it’s hard to measure impact. MintM addresses these shortcomings.