Haptik, a mobile app based personal assistant service provider, has raised an undisclosed amount of funding from Times Internet in its Series B round of funding. While the invested amount has not been revealed, sources indicate the amount to be around $11.5 million.
The funds will be used for product development, improving artificial intelligence capabilities and business operations. As a part of the deal, Haptik will also leverage Times Internet’s reach of over 150 million engaged users to offer its service to a wider audience.
Haptik, a mobile application that enables users to get daily tasks done by chatting with assistants, was founded in 2014 by Aakrit Vaish and Swapan Rajdev. That year, it raised $1 million in seed funding from Kalaari Capital.
The kind of requests that Haptik fulfills include online shopping, travel bookings, food delivery, restaurant reservations, best mobile plan recharges, etc. It is a gateway to various services on user phone, simplifying multiple, complex applications into one, easy to use chat interface.
“We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it, and that’s what Haptik can do,” said Aakrit Vaish, CEO of the company. “With Times Internet as a partner, we’re excited to offer what we’ve built over the last two years to millions of consumers across India.”
Haptik claims that it has grown multifold in the last one year and now processes over half a million requests per month, out of which 25% are completed using artificial intelligence.
The company works with fulfillment partners, including Flipkart, Cleartrip, Via.com, Urbanclap, Dineout, etc. Its mobile app is available on Android & iOS. This year, Haptik partnered with Samsung Mobiles to offer a first of its kind pre-built messaging concierge service to their users.