VanityCube, an on-demand beauty service provider, has today raised a seed funding round of $2,50,000, led by Unicorn India Ventures. The newly raised funds will be used to fund expansion plans and marketing of the brand.
The company was founded in 2014, by Renu Bisht and Pragya Upadhyay. As per the company’s claim, it has been growing at a healthy rate with repeat customer ratio of 60%. Its services are currently available in Delhi, Noida, Gurgaon and Mumbai.
The startup is operating as both – a B2B & B2C platform. The B2C model caters only to the women and provides basic services like Facial, Waxing, Mani/Pedi, Makeup, Hair whereas the B2B model includes tying up with the corporates.
VanityCube counts Jabong, Knowlarity, Hindustan Times, Big FM among its regular corporate clients. The company has also established a physical salon at the Snapdeal head office in Delhi to provide express beauty services to its employees at a discounted rate.
Company’s B2C model deploys freelance beauticians and charges a 30% commission on the freelancer’s earning. Whereas, B2B model involves permanent employees of the company and thus, revenue is generated directly from services.
Anil Joshi, managing partner Unicorn India Ventures, said,
“VanityCube’s model of operating in B2B and B2C space is particularly an interesting one. During the weekdays when demand for at home services is low, VanityCube has corporate tie ups to provide on site express beauty services.”