Capillary Technologies, a cloud software company, has partnered with and invested an undisclosed amount in WebEngage in order to deliver omni-channel experience to its customers.
Aneesh Reddy, Chief Executive Office of Capillary Technology has confirmed this development related to the investment. However, he has not revealed any further details.
Capillary is a Bangalore based company and is among India’s most valuable enterprise start-ups. The company has raised about $80 million in venture funding so far and is present in 30 countries across 20,000 stores. It makes software for offline retailers to manage customer information, drive promotions and derive data insights.
WebEngage makes software for e-commerce businesses to profile users and send targeted, personalized messages to them. The company’s clients include e-commerce firms eBay and Snapdeal, education portal Lynda.com and networking solutions provider Avaya.
Aneesh Reddy, co-founder and CEO of Capillary Technologies, said,
Between Capillary and WebEngage, we will be able to deliver a best in-class omni-channel engagement solution for our customers. A lot of our customers, who both have an online and offline presence, would hence be able to have a single view of their customers across channels and engage with them optimally.
Avlesh Singh, chief executive officer, WebEngage, said,
It’s a partnership through which WebEngage services could be provided to Capillary’s customers and is largely about seamlessly transferring the data between the two systems, Capillary and WebEngage. As a user you are trying to do an activity in the brick-and-mortar store, and you are trying to do something in the online world. When you merge this data, you’re giving the retailer a consolidated view of the customer.