Housejoy, an India-based on-demand home services company which is backed by Amazon, has made its first acquisition – an on-demand laundry and dry cleaning company MyWash for an undisclosed amount.
According to sources, the deal involves only stock and seems like an acqui-hire rather than an acquisition as 10 core members of MyWash will join HouseJoy, including the cofounders. This deal would give Housejoy a foothold in “a strategic category” to help drive repeat customer usage.
HouseJoy, which is currently operating in around 13 cities across the nation, is now aiming to grow it’s business to 10,000 services per day over the next 12 months.
Talking about the acquisition, Saran Chatterjee, CEO at Housejoy, said:
The MyWash team is a super smart team and has demonstrated the best operational know how to scale laundry. We couldn’t be more excited about the possibilities. We now have the possibility to accelerate the growth in laundry beyond the current growth rate.
MyWash essentially offers laundry and dry cleaning services at the tap of a button. As soon as you ‘Schedule a Wash’ on the website, a pickup guy visits at your doorstep to collect your clothes and returns them cleaned and ironed within about a day or two. As a user, you can also select suitable your pickup and drop-off time slots, which adds to the ease of a customer.
Raghu Bharat, Co-Founder at MyWash,said the following about the acquisition:
We see a lot of synergy between MyWash and Housejoy. This is the best opportunity for the team to scale our vision of being the number 1 Laundry player in the country.
MyWash was founded in 2014 by Silus Chintapalli, Raghu Bharat and Balaji Ashok and has a team of around 20 people, with 200 delivery personnel on its payroll.