ShabdaNagari, India’s Hindi social networking portal, launched in January 2015, by IIT Mumbai alumni Amitesh Mishra along with Kaplnesh Gupta and Nikhil Tiwari, has raised $2,00,000 from Kanpur Angels and a clutch of other investors. The funds raised will be used to expand genres on the site and upgrade user interface.
Kalpnesh Gupta, Co-founder of ShabdaNagari, says,
With ShabdaNagari, we want to bring together Hindi speakers online where they can connected with like minded people and express their thoughts in their language. In the online space today, Hindi doesn’t feature in even top 10 languages despite being one of most popular languages. We have a goal of bridging this digital divide. The angel investment will give us the boost and confidence to grow ShabdaNagari into one of the largest social networking platform in the country.
The platform claims to have more than 20 thousand registered users, 150 thousand unique visits, 6 lakh page visits and over 100 articles being published on the site everyday with 25% repeat traffic, which proves that it has been successful towards giving the Hindi speaking population good quality content on the Internet. Gopal Sutwala, President of Kanpur Angels for the last one year, was mentoring the company, which is incubated in IIT Kanpur.
Rakesh Suri, Promoter, Kanpur Angels, said,
We believe that ShabdaNagari is addressing a clear gap which exists in the online space today. With an increasing smartphone penetration in the hinterland, there is a demand for new and original local language content on the Internet. Currently, many large companies are working towards ensuring that the next 100 million users on the Internet should be able to engage in their local language. We believe ShabdaNagari is equipped to facilitate that with their vision to create a Hindi Internet platform.
ShabdaNagari has a fully featured mobile app available on Android platforms. In the coming months the company aims to reach over 1 — 1.5 million users, provide native mobile applications; create a marketplace for vernacular books on ShabdaNagari.